About Us

The Team Behind Social Edge AU

Established in 2019 in Brisbane, we are a team of strategists, creatives, and analysts passionate about helping Australian brands succeed on social media.

Our Story

Built in Brisbane, Trusted Across Australia

Social Edge AU was founded in 2019 with a straightforward mission: help Australian businesses cut through the noise on social media. What started as a two-person operation in a shared office space in Fortitude Valley has grown into a focused team of specialists operating from our Adelaide Street headquarters.

Over six years, we have worked with more than 120 Australian businesses, from emerging local brands to established national companies. We take a data-informed approach to everything we do, combining creative thinking with performance analytics to deliver campaigns that produce measurable results.

We are not a one-size-fits-all agency. Every strategy we develop starts with understanding your business, your audience, and your goals. That is what sets us apart.

Our Mission

Making Social Media Work Harder for Australian Brands

We believe social media should be a revenue driver, not just a content calendar. Our mission is to bridge the gap between creative content and commercial outcomes for every client we work with.

Our Team

Meet the People Behind the Results

A small, senior team where every person contributes directly to client outcomes.

Rachel Lawson

Founder & Managing Director

Former digital lead at a top Brisbane agency. 12 years in social media marketing with a focus on strategy and growth.

Tom Nguyen

Head of Paid Media

Meta and Google certified. Manages over $3.5M in annual ad spend across e-commerce, hospitality, and services.

Megan Parker

Creative Director

Visual storyteller with a background in brand design. Leads content production from concept through to delivery.

Arun Kapoor

Analytics & Reporting Lead

Data specialist who turns platform metrics into clear, actionable insights that drive campaign improvements.

Our Values

What Guides Our Work

Results Over Vanity

We focus on metrics that matter to your business, not just follower counts. Every campaign is measured against clear commercial outcomes.

Radical Transparency

No jargon, no hidden fees, no fluff reporting. You get honest assessments and clear communication at every stage.

Partnership Mindset

We work as an extension of your team. Your goals become our goals, and we are invested in your long-term success.