Detailed breakdowns of how we helped three Australian businesses grow through strategic social media marketing.
Independent craft brewery based in the Sunshine Coast, Queensland. Established 2017 with a taproom and growing retail distribution.
SunCraft had a strong product but minimal social presence. Their Instagram had 1,200 followers with inconsistent posting, and they were not running any paid campaigns. They needed to build a community around their brand ahead of launching three new seasonal brews.
We developed a content strategy centred on behind-the-scenes brewing content, local event coverage, and community spotlights. We launched targeted paid campaigns on Meta to drive awareness in key Queensland postcodes, and partnered with six local food and lifestyle micro-influencers.
Over six months, engagement rate increased by 285% and the account grew from 1,200 to 19,200 followers. The seasonal launch campaign generated a 4.2x return on ad spend, and taproom foot traffic increased by 34% during the campaign period.
Australian-made natural skincare brand selling direct-to-consumer online and through selected retailers in Sydney and Melbourne.
PureGlow was spending $8,000 per month on Meta ads with a 1.2x ROAS. Their creative assets were not platform-optimised, targeting was too broad, and there was no cohesive content strategy connecting organic and paid efforts.
We restructured their entire paid media funnel, created new ad creative using user-generated content formats, and built a micro-influencer programme with 15 Australian skincare creators. We also implemented a UGC collection system that provided a steady stream of authentic content.
Within four months, ROAS improved from 1.2x to 5.1x on the same budget. Online sales increased by 192%, cost per acquisition dropped by 58%, and the UGC programme generated over 32,000 tagged posts, creating a self-sustaining content pipeline.
E-commerce retailer selling hiking, camping, and outdoor adventure gear to the Australian market from their Melbourne warehouse.
TrekMate was relying heavily on Google Shopping for sales and had no meaningful social media presence. They wanted to diversify their acquisition channels and build brand awareness among younger outdoor enthusiasts aged 25 to 40.
We built a video-first content strategy for Instagram Reels and TikTok, featuring product reviews, trail guides, and gear comparisons. We launched paid campaigns targeting outdoor interest audiences across Meta and TikTok, and established a brand ambassador programme with 10 Australian adventure creators.
Social channels grew from under 2,000 combined followers to over 26,000 within eight months. Social media became their second-largest revenue channel, contributing 22% of total online sales. Monthly reach increased by 410% and the paid campaigns achieved a consistent 3.8x ROAS.
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